The Crucial Relationship Between Government and Citizens
The relationship between the government and the governed is pivotal for the progress and growth of any society. When the government fails to effectively communicate its policies, programs, and initiatives to the citizens, it only deepens the distrust and disconnect between them. This communication gap can lead to a myriad of problems, including social unrest, economic stagnation, and a general sense of disenfranchisement among the populace.
Trust Issues in Governance
Studies have shown that many African citizens, particularly in Nigeria, harbor a significant distrust towards their leaders. This skepticism is often fueled by a continuous stream of corruption allegations and other vices that seem to plague the political landscape. In Nigeria, a nation often referred to as the giant of Africa, the lack of trust in leadership can have far-reaching consequences. It affects not only the socio-economic development of the country but also its political stability. To build a better future for all Nigerians, it is crucial to address corruption and restore faith in government institutions. Leaders must demonstrate transparency, accountability, and integrity to regain the trust of their people.
The Communication Gap
One of the most concerning issues in Nigeria is the lack of strategic communication in government activities across all levels. While funds are allocated by ministries and agencies to support businesses and citizens, the intended beneficiaries often remain unaware due to inadequate messaging. This communication gap creates opportunities for corrupt individuals and officials to exploit the situation for personal gain. To ensure that government support reaches its intended recipients efficiently and fairly, addressing this communication inefficiency is paramount. A more coordinated and targeted approach to communication can help bridge this gap and facilitate the transparent distribution of resources.
The ‘Japa Syndrome’
Economic challenges have forced many businesses to shut down, leading to a mass exodus of citizens, particularly the youth, who are seeking better opportunities abroad. This phenomenon, often referred to as the ‘Japa syndrome’, highlights the struggles faced by individuals within the local economy. The increasing trend of young people leaving the country in pursuit of better prospects underscores the urgent need for reforms and support to retain talent and foster growth within the community. Nigerian political leaders must take cues from developed countries that many young individuals aspire to live in, examining what makes these nations attractive to their citizens.
Learning from Developed Nations
By studying the successful practices of developed nations, Nigerian leaders can gain valuable insights into effective governance. While direct comparisons may not always be relevant due to differing contexts, a thorough examination of what these countries have done right can serve as a guide for the Nigerian government. This approach can provide a yardstick for measuring progress and implementing positive changes that benefit Nigerian society.
The Role of Strategic Communication
To renew hope among citizens and the business community, in line with President Bola Ahmed Tinubu’s ‘Renewed Hope’ mantra, strategic communication is essential. Good governance is characterized by an accountable, transparent, fair, and efficient system. By effectively communicating government initiatives, policies, and progress, trust and confidence can be fostered among the people and businesses. This open dialogue ensures that stakeholders are well-informed and engaged, promoting a sense of inclusivity and collaboration.
Preventing Crises Through Communication
Strategic communication is also crucial in averting crises such as riots or protests that may arise when new policies are introduced. The tragic outcomes of the #EndBadGovernance protests in some regions could have been mitigated with effective communication strategies. By fostering a closer relationship between the government and its citizens, governments can sway public opinion towards endorsing national objectives, establishing a symbiotic connection that benefits both parties.
Combating Misinformation
The failure to prioritize strategic communication has contributed to the rise of fake news and misinformation. Research indicates a lack of public knowledge about the government’s ongoing endeavors, as announcements about projects, plans, and achievements are often limited to specific occasions. For instance, President Tinubu’s speech during the 64th Independence Day festivities highlighted this ongoing problem. Citizens often feel undervalued and perceive that the government only engages with them during election periods, leading to skepticism about the truthfulness of disseminated information.
Transparency in the Oil and Gas Sector
Another pressing issue is the lack of transparent communication regarding developments in the oil and gas sector. The Port Harcourt refinery in Rivers State, for example, has yet to commence operations despite assurances from the Federal Ministry of Petroleum Resources and the Nigerian National Petroleum Company (NNPC). This lack of clarity raises concerns about the government’s ability to deliver on its promises and effectively manage the industry. Citizens deserve transparency and accountability to understand the status of crucial projects and the overall state of the sector.
Engaging Citizens in Nation-Building
While citizens are often urged to be patient, they are not provided with clear guidance on how to complement government efforts through effective communication campaigns. For instance, informing citizens about ways to mitigate the effects of climate change and natural disasters, or how to support security agencies in reducing terrorism and kidnapping, could significantly boost engagement in nation-building. The government must be transparent in communicating its plans and programs to foster a collaborative spirit.
The Importance of Proactive Communication
Governments in developed nations prioritize proactive communication with their citizens, rather than waiting for crises to unfold. By fostering transparency and open dialogue, they have successfully garnered the trust of their people. This proactive communication strategy not only ensures a sense of unity and shared responsibility but also lays the foundation for a strong bond between the government and its citizens, ultimately contributing to the overall well-being and prosperity of the country.
A Call for Strategic Communication
The key to success for governments at all levels lies in prioritizing strategic communication. It is essential to adopt a proactive approach rather than merely reacting to problems. By shifting focus away from propaganda and concentrating on transparent communication methods, governments can encourage citizen participation. Collaborating closely with the populace will enable Nigeria to reach its true potential and flourish. Political leaders must emphasize open, honest communication to establish trust and foster collaboration between the government and the people, paving the way for a brighter future for Nigeria.
Dr. Omolaraeni Olaosebikan is a strategic communications expert and the CEO of McEnies Global Communications, a leading strategic integrated marketing communications agency in Nigeria.